Many times when I start working on a project, I almost immediately envision how the layout should look.

I generally go with that gut feeling when presenting mockups to a client; and I’m always pleased when the client chooses the layout I like best.

When my client approached me about designing a website for his hot air balloon company, I immediately saw the site floating in an endless sea of sky blue among soft white clouds.

There wasn’t anything like it online for other hot air balloons companies . . . I know, I checked . . . and I was delighted to present the idea to my client, hoping he would approve, which he did.

The custom title/banner I created for Balloon Impressions is one of my favorites.

That’s my client’s balloon, Miss Niagara, landing on the left. The soft, voluminous clouds have infinite depth and evoke a sense of peaceful calm, mirroring the feelings one has while floating in a balloon.

At the same time, the website is exciting, informative, and colorful . . . all-American red-white-and-blue . . . and chock-full of all the design elements my client needs to successfully run his business online.

Filed under Portfolio