When my client, a fabric designer, asked me to design a placeholder page for her new retail website, I knew exactly what I wanted to do.

While working on her wholesale site, Saltbox Wholesale, she had sent me dozens of images of her fabric patterns. The fabrics were stunning and elegant.

I had used one of them, a vibrant dotted red, for the background on the wholesale site; and I knew I wanted to showcase several different fabrics (in cool blues and greens) on the placeholder page. This, I felt, would give visitors a good taste of my client’s designs that might entice them into wanting to come back for more once the actual site was launched.

It was pure pleasure working with the fabrics to decide which ones would work best as backgrounds on the placeholder page.

Now, with simple CSS and a styleswitcher script working their magic, visitors can simply click the thumbnail fabric swatches and, voíla . . . larger views of the my client’s beautiful fabrics appear as backgrounds on the page.

Filed under Portfolio