Sometimes a project goes so smoothly, I finish it much sooner than expected.

Such was the case with Musclebasix . . . a simple, basic 4-page website with just enough flair to make it interesting.

My client was starting up a new business and had a product he wanted to sell online.

Taking my cue from the product’s label (a basic black, which was used for the title/top banner), I designed the layout in black on white, against a “shiny” steel gray background, using bright red as an accent.

All photos were converted to black-and-white. The main image on the HOME page was customized with a curved bottom, to soften any hard lines, and a shadow effect, to give the page depth.

Simple, but effective. It catches your eye, and draws you in.

Filed under Portfolio